Google & YouTube Ads for ecommerce brands, and nothing else.
Case Studies

Proof, Not Promises

A look at how we approach growth for ecommerce brands on Google and YouTube.

$6K → $53K/day
YouTube Ads · Demand Gen

$6K to $53K Daily Spend in 18 Days
$500K → $3M+/mo
Google Ads · Revenue Scale

$500K to $3M+ Monthly Revenue
$1.7M revenue
Google Ads · Holiday Scale

$300K Ad Spend, $1.7M Revenue
YouTube Ads · Demand Gen

Scaling YouTube Ads From $6K to $53K a Day in 18 Days

$6K/day
Starting daily spend
$53K/day
Daily spend reached
18 days
Time frame

The Challenge

The account was spending around $6K a day and needed a reliable way to reach new customers at much larger volume without relying on branded demand.

What We Did

We built the account around YouTube Ads and Demand Gen, which we see as one of the best sources of incremental new-customer revenue for ecommerce brands right now. We then scaled spend step by step as performance held.

The Result

Daily spend grew from $6K to $53K in 18 days, almost all of it on YouTube Ads. Across our accounts, Demand Gen spend ranges from $25K a day up to $100K+ a day. Our holdout testing shows YouTube has a strong halo effect on other channels at scale, so in-platform numbers understate its true impact.

Google Ads · Revenue Scale

Taking Google Revenue From $500K to Over $3M a Month

$500K
Monthly revenue from Google before
$3M+
Monthly revenue from Google after
6x
Revenue growth

The Challenge

Google was bringing in about $500K a month in revenue, but the account was not scaling past its existing demand.

What We Did

We expanded beyond existing demand with a full Google and YouTube structure, using Demand Gen to bring in new customers and holdout testing to confirm the revenue was incremental.

The Result

Monthly revenue from Google grew from $500K to over $3M.

Google Ads · Holiday Scale

$300K in Ad Spend and $1.7M in Revenue on One Account

$300K
Ad spend
$1.7M
Revenue generated
100+
Active campaigns

The Challenge

Heading into the holiday season, the account needed to absorb a large increase in budget without losing control of efficiency.

What We Did

We ran over 100 campaigns at a time, each with its own purpose, and surf scaled the account intraday, raising budgets as performance allowed. It now needs surf scaling every day until the holiday season is over.

The Result

$1.7M in revenue from $300K in ad spend, and that was before Black Friday.

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